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Language and culture

Language and culture. How do they affect business? Without doubt, its language is integral to the culture and identity of a nation. Like it or not, English is the common language, or lingua franca, for international trade. This actually puts the average British person at a disadvantage as they have less need than others to…
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Generalists and specialists

Generalists and specialists. Are both necessary to grow a business in the internet age? Oxford Dictionaries defines a generalist as “a person competent in several different fields or activities”, whereas a specialist is “a person who concentrates primarily on a particular subject or activity; a person highly skilled in a specific and restricted field”. Specialists…
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